Jekia Weary is an Atlanta based creative and founder of Buried N Kulture, a lifestyle brand whose intent is to highlight the beauty within Black culture. Growing up, Jekia spent plenty of summers in New Orleans, Louisiana growing up, where she witnessed the struggle, but found beauty within it. Since her mother served in the military, Jekia also grew up among the military community, which presented Jekia with opportunities to learn about other cultures that were unfamiliar to her.
When asked about her journey with Buried N Kulture’s inception and growth, Jekia says, “I’ve expanded into fields I had no idea I would ever go into. I’ve developed who I am as a creative, what I want to see happen and how I want my brand to be seen.”
Tell us who you are and what you do.
My name is Jekia and I am the creator of Buried N Kulture. I also do artist management and philanthropist work in the community. Since being in Atlanta, I have delved into the creative scene and met some great creatives. I’ve gotten more into philanthropy and hip-hop, so more than just clothing now. I see myself as a brand more than anything.
Now, more than ever I am seeing success from the things I endured, and I am highly motivated by that [success].
How have your life experiences impacted your work?
My life experiences have impacted my work in a huge way. I usually create based on my experiences. I’ve learned to adapt through trial and error. It hasn’t always been easy but it has been worth it. Now, more than ever I am seeing success from the things I endured, and I am highly motivated by that [success].
What’s the inspiration for your work?
My Dad is from New Orleans so I would spend my summers down there and that is when I fell in love with the life. People take so much for granted. New Orleans can show you beauty in pain and struggle, at least it did for me.
My grandma lived uptown in a shotgun style house, she had window units in her house. I would watch her day in and day out clean houses for nothing, then come home to sew. And I’m not talking about simple stuff, she used to create entire outfits.
Also, with my Mom being in the military I was exposed to a lot of beautiful cultures in other countries.
Who are some of your influences?
Joe Fresh Goods, he’s dope as hell—from his creativity to his originality. Pyer Moss, I love his storytelling through his releases, which is something I’ve always strived for in my own work. 10 Deep because my first line in high school was a skateboard line and I’ve always admired them.
I think these are my top three designers and lines. I aim to do what I want instead of following fashion rules and these designers inspire me to do that.
How have you grown as a creative from when you first began on your journey to now?
I’ve expanded into fields I had no idea I would ever go into. I’ve developed who I am as a creative, what I want to see happen and how I want my brand to be seen. I’ve had roadblocks, failures and everything else you can think of, but I just keep going. Also, face-to-face encounters are the best experiences you will have.
One Black voice can’t speak for everyone and it shouldn’t. I am paving the way and working toward what I want, so the person that comes behind me will learn and have a head start.
Why do you feel that it’s important to elevate Black voices as it pertains to your current industry?
One Black voice can’t speak for everyone and it shouldn’t. I am paving the way and working toward what I want, so the person that comes behind me will learn and have a head start. It’s not a competition to keep others out, it’s an opportunity to push others ahead.
What advice do you have for up-and-coming creatives in your industry?
Make sure all your business is handled. Protect your product and craft and stay true to your vision. People will always come along and give great advice, but make sure it aligns with what you want and who you are.
Do you have any current projects coming up?
I am developing a couple of projects near and dear to my heart; I’m so excited.
Stay connected with Jekia Weary via Instagram.
BLACK&GIFTED 